AADIDESS

Workout routine:

Strategy
Branding
Restyling

Asociación Argentina de Instructores de Esquí, Snowboard y Pisteros Socorristas (Ski, Snowboard, Ski patrols, Instructors association)

We worked on their first strategy document.  Long terms objectives, and goals where defined. 

We based our work in a previous logo that lasted for 47 years. Saving some details form it, we build a new one based on mountain shape combined with two A, from the Argentine Association words. 
A single continuos line forming a tie-shaped monogram forging a strong bond between the union of the association and it’s many stakeholders.

The traditional light-blue color has been cleared up to match sky color and the Argentinian flag. Strong blue was also set to be it main color.

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